Branding and Marketing Essentials:
for lightworkers
The Psychic Medium From Madison Avenue
Welcome!
FREE PREVIEWWhat is a brand?
What is marketing?
What is advertising?
What are we going to do in this course?
LESSON: Brand personality
FREE PREVIEWASSIGNMENT: Create your brand personality
FREE PREVIEWLESSON: Brand avatar
ASSIGNMENT: Create you brand avatar
LESSON: Brand color palette
ASSIGNMENT: Create your brand color palette
LESSON: The one essential image
ASSIGNMENT: Choose a headshot
BONUS LESSON: Typeface and fonts
BONUS LESSON: Name
LESSON: Ideal client
ASSIGNMENT: Identify your ideal client
LESSON: Marketing plan
ASSIGNMENT: Create your marketing plan
ASSIGNMENT: Create your lead magnet
LESSON: Messaging
ASSIGNMENT: Write your messaging
LESSON: Ads
ASSIGNMENT: Make a short-form ad
ASSIGNMENT: Make long-form ads (emails)
BONUS LESSON: Optimizing email
ASSIGNMENT: Make a long-form ad (social media)
Rinse and repeat